
Early Beginnings, expanding horizons
Born in 1961, Mustafa Haskaraman began his journey in trade at Kayseri Grand Bazaar, where his father owned a small rug shop. At 10, instead of teaching him about rugs, his father assigned him to sell greengroceries; an early lesson in negotiation and customer insight. After proving his business instincts, he was introduced to rugs, assisting customers and learning about materials, weaving, and pricing. By his teenage years, he was more than an assistant; his father recognized his potential by giving him a stake in the business. He became fascinated with the deeper artistry of rugs, observing traders exchanging machine-woven pieces for handwoven village rugs. Beyond commerce, he started to understand recognizing stories woven into fabric and emotion in patterns. While continued selling new rugs with his father, Mustafa also introduced unique antique rugs, transforming the store into a destination also for rug-connoisseurs. Seeing the increasing interest from foreign buyers, he opened another shop in Fethiye, one of Turkey’s most visited coastal towns. There, he introduced antique rugs to international tourists, positioning them as artistic heirlooms rather than simple floor coverings.
Photo credit: Johan Opoka